科学定位,凸显特色,创建品牌——关于办好地方本科院校学报的思考

How to Run a Journal of a Local University——Forming a Scientific Orientation,Strengthening Its Features and Building a Brand

地方本科院校学报具有学术窗口、学院名片、学人摇篮、服务平台等功能。对地方本科院校学报进行科学的定位,首先要结合学校定位,其次要着眼地域定位,寻求错位发展,尤其要处理好学术性与应用性的关系、内向性与开放性的关系、科学性与人文性的关系。为提高学报的办刊水平与质量,办出特色,地方本科院校学报要坚持走特色化与品牌化道路,在办刊质量、学术品位、特色栏目创设、编辑素质、装帧设计上下功夫。

Serving many functions as a window to the academic research, a trade mark of a school, a cradle of talent and a service platform, the journal must first have a scientific orientation - combining the feature orientation of the school and the region. At the same time, characteristics and brand name building must be strengthened.