摘要
商业广告和公益广告是目的、功能均不相同的广告，在讨论完美的商业广告应具有公益内容的必要性基础上。
Commercial advertisements and advertisements for public good are different in object and function. In this paper, it was discussed that perfect commercial advertisements should have content for public good, and measures for designing and making such commercial advertisements were pointed out.
关键词
商业广告
公益内容
设计制作
公益性
Commercial advertisements
public good
design and make
