摘要
新加坡会展业自上世纪70年代起步以来发展迅猛,在亚洲乃至全球都有举足轻重的地位。作为一个资源并不丰富的城市国家,新加坡何以能在短期内取得如此巨大成功?本文试图探讨其发展的推动因素,发展中经历的几个阶段,以期对中国的会展业发展起到借鉴作用。
MICE industry in Singapore has experienced rapid development since 1970s, which plays an important role in Asia and even throughout the world. As a country without rich resources, how can Singapore reach great achievement in such a short time? This article tries to discuss the drivers of the MICE industry in Singapore and analyze its development period so as to share the experiences with the MICE industry in China.
关键词
新加坡
会展
动因
发展阶段
Singapore
MICE industry
drive
development period