平煤集团营销理念探索与实践

Marketing concept of Pingdingshan Coal Group: exploration and practice

平煤集团在企业发展过程中,解放思想,创造性地提出了"与客户一起成长"的营销理念和营销体系,积极探索和实践着大型煤炭企业营销理念,走出一条适合平煤特色的企业营销之路。

In the course of company development while freeing itself from old ideas, Pingdingshan Coal Group creates the novel marketing concept and marketing system guided by the slogan ＂Growing with the customers＂. This proves that out of its active probe in transforming the marketing concept of large-sized coal companies, Pingdingshan Coal Group opens up a novel marketing coneept that is best suited to the conditions of this majoir coal enterprise.