摘要
就激烈竞争的医疗市场提出宣传策略,并对其重要性从多方位、多角度初步探讨了当前形势下医院形象品牌的塑造、新闻媒介、广告宣传、网络宣传等策略和方式。指出讲究塑造更好的品牌、树立公众良好形象等宣传策略,是医院改革与发展的需要,也是当前实践科学发展观构建和谐医患关系的需要。
Propaganda strategies under intense competition hospital market environment are presented. Hospital identity establishing, media strategy, advertise propaganda, internet propaganda strategy are discussed. Establishing better hospital brand and erecting good public identity is not only the needs of hospital reform and development, but also the needs of practicing scientific development view and huihling harmonious hospital patient relationship.
出处
《中国医院》
2009年第7期65-67,共3页
Chinese Hospitals
