摘要
报纸作为一种文化产品,面临着激烈的市场竞争。要赢得竞争,报纸就要找准自己的市场定位,和独到的策划与设计。而在报纸导入CI的理念,会塑造出报纸版面的新形象,提高竞争力。
As one cultural product, the newspaper is facing the intense market competition. In order to win the competition, the newspaper must look for the own market location with original scheme and design. CI Introduction in the newspaper will produce a new image and enhance competitiveness.
出处
《韶关学院学报》
2009年第7期86-88,共3页
Journal of Shaoguan University
关键词
报纸
编辑策划
CI导入
newspaper
, original planing
CI introduction