人民币升值对出口企业的影响研究

The impact and countermeasures of export enterprise by RMB appreciation

至2008年6月,人民币汇率已破7大关,使得我国出口产品的竞争力明显减弱,外贸企业的利润大幅减少,这不仅抑制了出口积极性,同时也加大了出口企业的外汇风险。出口企业应该积极进行产品结构调整、运用出口信用保险、推动市场多元化、实施"走出去"战略才能缓解人民币升值的压力。

The RMB exchange rate has been 7-breaking mark by Jun 2008, which descend the export competitiveness and reduce the profits of foreign trade enterprises. The RMB appreciation not only inhibits the export enthusiasm, but also increases the foreign exchange risk of export business. The export enterprise should actively adjust theirs product structure, use export credit insurance, promote market diversification and make ＂going out＂ strategy to ease the pressure on RMB appreciation.