探析江苏体育品牌赛事的发展构想——三元分析模型对构建江苏体育品牌赛事的探讨

Concepts of Developing Branding Sports Events in Jiangsu

推进江苏体育竞赛从数量向质量的战略转型,是落实科学发展观、建设江苏体育强省的客观要求。在对体育品牌赛事概念理解、层次分类的基础上,剖析了体育赛事的多元社会功能,建立"城市、文化与赛事三元分析模型",研究体育品牌赛事的建立和发展规律,分析江苏体育竞赛的发展体系构想,阐述了坚持以城市为主体,发挥文化引领功能,是打造江苏体育品牌赛事的重要方向。

The transformation of Jiangsu sports eompetition from quantity to quality is an objective of carrying out scientific outlook on development and building Jiangsu a powerful sports province. Based on the conceptual understanding and classification of branding sports events, this paper studies the rules of building up and developing branding sports events and analyzes the concepts of developing sports competition in Jiangsu through analyzing the muhiple social functions of branding sports events and a ternary analysis model of city, culture and sports event in the aim of elaborating the viewpoint that developing Jiangsu＇ s branding sports events primarily focuses on exerting the function of culture with emphasis of the city as the principal part.