摘要
奥运会是举办国和举办城市借以推动社会和经济发展、提高国际地位、改善国际形象、提高城市竞争力的良机。从近几届奥运会来看,它给所在国和举办城市的旅游业带来了巨大的影响,对主办城市旅游业的发展也起到推动作用,同时也会对其他非主办城市的旅游品牌、游客数量、服务质量产生不同程度的影响,在后奥运时代应通过做好旅游服务、找准形象定位、完善基础设施、做好品牌策划等措施,以推动整个体育旅游业的可持续发展。
We learn the status and functions of religious rituals and secular rituals in Olympic development through researching the rise of religious studies and the rituals' secular vicissitude. We tying the rituals practices of Shanghai residents' fitness -for -all in with the researches, and then conclude that these rituals play an extremely important role in the development of popular sports. Lastly, we propose some advice for Shanghai' popular sports by utilizing the functions of Olympic rituals.
出处
《南京体育学院学报(社会科学版)》
北大核心
2009年第2期53-55,共3页
Journal of Nanjing Institute of Physical Education
关键词
北京奥运会
非举办城市
旅游
影响
Olympic Games
Non - host Cities
tourism industry
influences