论多媒体环境下的畅销书传播

Multimedia environment Context of Bestseller’s Communication

畅销书现象关联了图书出版、大众传媒、文化生产多个领域,本文将畅销书置于多媒体的传播环境下,探讨媒介环境对畅销书传播的多重影响及其实质。

Bestseller＇s phenomenon demonstrated a strong correlation in the domains of book publishing, mass media and culture creation, In this paper, Bestseller is placed in the multi-media environment to explore the impact of the media environment and the substance.