金融危机下的经济报道应增强亲和力

Improving the Appetency for Economic Reports under the Financial Crisis

金融危机背景下,经济报道的亲和力问题成为媒体和受众普遍关注的问题。要使经济报道具有亲和力,必须强化受众本位,从社会和生活视角拓展经济报道的广度和深度,迅速组织经济热点、难点的深度报道,注重文本创新,增强经济报道的易读性和感染力。

There is more and more concern about the appetency for economic reports under the financial crisis. In order to make economic reports with strong force of affinity, we should strengthen the audience-based theory, expand its scope and depth from an Angle of Society and life, grasp the in-depth reports＇ difficult and doubtful points rapidly, enhance its endearing and infectious characteristic.