传媒消费语境下《百家讲坛》发展路径研究

On the LR With the Perspective of Media Consumerism Context

本文采纳传媒消费语境这一个全新的视角对《百家讲坛》的成功发展历程和现在遭遇到的瓶颈进行分析,从而探讨当下的传媒消费在我国的状况,对媒体的影响,以及相关的应对策略。

This article elaborates on successful development history and current choke points of LR with the perspective of media consumerism context and attempt to carry out some strategies for its intending development.