摘要
本文主要通过我国城市形象营销现状的分析,找出我国在城市形象营销中的不足之处,并提出了几点对策。
Through the analysis on the city＇s image and the marketing status of the city＇s image in our country, this paper defines the shortfall of city＇ s image marketing. And then it put forwards several measures.
出处
《新闻界》
CSSCI
北大核心
2009年第3期182-183,共2页
Journalism and Mass Communication
关键词
城市形象
城市形象营销
整合传播
city＇s image city＇s image marketing integrated communication
