“女性文化”的另类建构:女性媒介广告文本话语逻辑解析

A Fashionable Construction of Women Culture: Logic Analysis on the Advertisement Text of the Female Media Discourse

以当下中国女性媒介中最具社会影响力的《今日女报》为研究个案,运用女性主义的研究视角和社会学抽样调查的研究方法,深入透析当今女性媒介广告文本由美女情结、处女情结和少女情结等构建的病态"女性文化"。

From the perspective of feminism and using sample survey, a common methodology of sociology, the current study examines the Women Today Weekly the most influential magazine among female mass media-and gives an in-depth analysis of a morbid women culture which is constructed by the beauty, virgin and girls com- plex in today＇s female mass media advertisement text.