国内旅游行业协会的运营现状与资源整合模式研究

A Study of Domestic Tourism Industrial Association's Operation Current Situation and Resources Integration Pattern

在回顾国内旅游行业协会发展历程的基础上,对国内旅游行业协会的运营现状进行了梳理,分析了导致其困境的原因所在,提出了对旅游行业协会功能进行重新定位,借助行业协会的公信力和平台对旅游行业资源进行充分整合的构想。

This thesis based on the course of the domestic tourism industrial association development, analyzes the association＇s operation present situation and the reasons of its difficult position. It also has proposed to fix position on the tourism industrial association, and be with the aid of the profession association＇s prestige and the platform to constitute the traveling profession resources.