基于产业集群视角的企业营销要素研究

Research on the Enterprise Marketing Factors Based on the Industrial Clustering

区域营销是产业集群竞争优势的重要来源。根据产业集群产品和主要构成企业的特点,可以将我国的产业集群分为出口加工、高新技术、乡镇企业、工业园区四类。各类产业集群面临的机会和威胁也不同。在竞争激烈的市场环境下,只有协调运用群内企业各营销要素,才能使产业集群产生持久竞争优势。

Territory marketing is one of the important factors to the industrial clustering competitive advantagea, By the features of its products and its main enterprises, the industrial clustering in China can be divided into four types., export processing, high tech, township enterprise and industrial park. They are faced with different opportunities and threats. Under the conditions of stiff market competitions, we should realize that only coordinately utilizing the enterprises marketing factors inside the clustering can make the whole industrial clustering persistently competitive.