基于生活方式的西装高级定制市场细分

The Market Segmentation of Suit Besopke Consumers Based on the Lifestyle

为了解中国西装高级定制的消费者和市场现状,从生活方式的角度对目标消费者进行研究。以问卷形式对符合被调要求的261名男性消费者进行了调查。运用SPSS软件对调查数据进行因子分析,得出5个生活方式因子。基于生活方式因子,采用聚类分析方法,将261名被调者聚类成3个细分市场。

To know the current market situation of suit bespoke in China, the authors research on the target consumers from the perspective of lifestyle and survey 261 male consumers by questionnaires. Using the SPSS, the authors get five lifestyle factors by factor analysis. Based on the lifestyle factors, the authosr finally segment the 261 consumers into 3 markets by cluster analysis.