中国男装营销的关键——构建合理的任务体系

The Keys of the Marketing of Chinese Men’s Ware

介绍了中国品牌男装的营销模式,分析了特许经营下的瓶颈问题,探讨了构建合理任务体系的做法及意义。

This paper introduces the marketing mode of Chinese brand men＇ s ware, analyzes some bottleneck problems under the franchise operation, and probes into the measures and significance of constructing the rational task-specific architecture.