载货汽车审美——载货汽车文化系列谈之一

On Appreciation and Taste of Cargo Truck

本系列谈语境中的“文化”一词的本义，系指存在于人们心灵中的对事物作出价值判断的基准，亦即价值观的素养。因为人们对同类事物的价值判断基准各异，为了传播各自的判断基准，就有了教育、出版、展示、比赛等“文化活动”的诉求，在现实中，一切以传播或弘扬价值观为目的的行为都被划入了文化的范畴；所以，“载货汽车文化”既指判断载货汽车价值的心灵基准，也泛指各种文化活动。文化作为价值判断的基准决定了人的喜好和积极性的指向，引导着人的行为，一种文化一旦得到广泛的认同，就会涌现出强大的社会力量。

Appreciation and taste of the cargo-truck is one of the key topics of Cargo-truck Cultures Series Reports. It is a fact that no one could discuss the cargo-truck appreciation without considering rstly the wide recognition of mass end-users who somehow were lack of rational knowledge of appreciation and taste themselves. As the opening of this series reports, the article brie y introduced some basics of rational knowledge in appreciation of cargo-truck.