网络营销在国际贸易中的应用

The application of network marketing in international trade

近年来,电子商务迅猛发展,交易额已达数万亿元,电子商务已成为跨国贸易的重要平台,网络营销作为21世纪的营销新方式势不可挡,将成为全球企业竞争的锐利武器。文章从电子商务的发展,阐述了网络营销在国际贸易中的优势、它的营销方式以及存在的问题,提出了解决方法,对指导企业应用网络进行营销,发挥跨国贸易作用有一定的指导意义。

In recent years, e-commerce develop fast. The transaction volume has reached tens of thousands of yuan, hence e-commerce has become an important platform for cross-border trade. Network marketing, as new ways of marketingin the 21st centurywill be unstoppable, and it will be a sharp weapon in global competitiveness. From the development of electronic commerce ,this paper state the advantages network marketing took in international trade, and its marketing way as well as problems. They put forward solutions to guide the application of network marketing companies which plays a role in cross-border trade.