银行理财产品如何“破茧成蝶”

On the Leaping Development of Bank-financing Products

在金融危机影响下,曾一度受投资者青睐的银行理财产品面临危机四伏的境遇。理财产品的市场空间很大,银行想要在这样的市场中让自己的理财产品突破重围,分到最大的"蛋糕",关键是做好市场细分。市场细分,不仅有利于理财产品选择目标市场和制定市场营销策略,还可以为理财产品发掘市场机会,开拓新市场,更能够有效地提高银行的经济效益。

Influenced by financial crisis, bank-financing products once favored by investors are facing potential crisis. The market space of financing products is very huge, so if the bank wants to break through the difficulty and get the lion＇s share, it should make good market segmentation. Market segmentation will help financing product choose target market and settle marketing strategy, develop new market for financing product, and improve economic benefits of the bank better.