山东修学旅游开发研究

Research on Developing Tourism for Training

山东有着悠久的历史文化,为开展修学旅游提供了良好的文化旅游资源背景。在简要分析历史文化背景基础上,根据不同地区特有的历史文化提出有针对性的产品开发思路,在分析客源市场的基础上,采取不同的市场推广措施将修学旅游产品推向特定的市场,以期能够给山东的修学旅游开发提供可以采纳的建议,并能积极推动山东旅游业的快速发展。

Shangdong has a long history and heritage which supplies abundant cultural resources for developing tourism for training. This paper analyses the history and culture in Shandong and suggests the way to explore markets and develop distinctive itinerary with local characteristics.