基于网络技术环境的湖南会展信息化管理研究

Study on the Hunan MICE Information System of Management Based on Network Information Technology Environment

湖南会展业要得以快速发展,迫切需要与网络嫁接,尽快构筑起会展组织者、参展商与参展观众之间的信息桥梁。互联网的渗透性和广泛性,有利于提供在线展示、互动交流、相互合作、和谐统一的平台,从而节省大量的人力、物力和财力资源。针对展会的展前、展中和展后所需要的各种信息进行整合,构建一个以展会服务为核心,以业务为主导的企业信息管理系统,可以降低管理成本,提高管理效率,增强湖南会展业发展的后劲。

To develop more rapidly, Hunan MICE industry must he immediately and widely connected with the Internet, because in this way a bridge of information may he built as soon as possible between organizers, exhibitors and visitors. With its easy access and universal use, the Internet is open to online exhibition, interactivity and cooperation so that a great deal of human, material and financial resources may be saved. To analyze inf~,rmation of various kinds before, during and after expositions, and build up an enterprise information system for exposition service and business will be very economical, efficient and stimulating to Hunan MICE industry.