基于SWOT分析的福州市区足浴业发展状况研究

The Research Based on Swot Analysis of the Development of Pediluvium Places in Fuzhou Downtown

足浴业是近年来新兴的休闲服务业,足浴业的发展水平是衡量一个地区旅游休闲发展状况的重要指标.本文在对福州市区足浴城进行实地调查和问卷调查的基础上,借用国外的SWOT分析方法对福州市区足浴业发展的优势、劣势、机遇和挑战进行了具体分析,为福州市区足浴城可持续发展提供依据.

Pediluvium industry is a newly emerging leisure service in recent years, the development level of pediluvium industry is an important index sign to measure the tour recreation of the development condition of a region. This dissertation is on the basis of field survey and questionnaire, borrows the SWOT analytic method to analyze specifically the advantages, disadvantages, chances and challenges of the development of the pediluvium industry in Fuzhou downtown. This can provide the basis for the sustainable, development of Pediluvium industry in Fuzhou Downtown.