摘要
以辽宁省惟一的完全由海中群岛组成的海岛镇——王家镇作为研究对象,运用SWOT分析方法,分析出王家镇海岛旅游资源丰富,区位条件良好,海岛旅游的发展正面临着良好的发展机遇,同时针对日益剧烈的市场竞争和由于开发不当而造成的资源破坏与特色退化现状,提出王家镇海岛旅游应从提高旅游从业人员的素质、完善旅游配套设施、加强生态环境容量评估,以及发展生态旅游和休闲渔业等方面进行开发的策略。
Based on the SWOT analysis method, this study focuses on the island tourism of Wangjia Town, consisting of nothing but islands, very unique in Liaoning Province. This paper comes to a conclusion that on the one hand wangjia Town is facing a promising development opportunity with good location and rich tourism resources. And on the other hand, wangjia Town also has its weakness such as the increasing market competition and the reality of resource destruction and tourism feature deterioration due to improper exploitation. As development strategies for the island tourism industry in Wangjia Town, this paper puts forward a series of suggestion： to improve the quality of tourist practitioners, to improve tourist facilities, strengthen capacity of assessing ecological environment, and develop eco-tourism and recreational fisheries.
出处
《当代经济管理》
2009年第7期47-52,共6页
Contemporary Economic Management
基金
国家自然科学基金项目<滨海旅游资源价值评价理论
方法与实证研究>(70871014)资助
关键词
SWOT分析
海岛旅游
开发策略
辽宁
SWOT analysis
island tourism
development strategy
Liaoning
