像做电视剧一样做栏目——从《雾都夜话》的成功看方言电视栏目剧之路

Making Programs As Doing TV Serials——The Way Out for Dialect TV Program from the Success of"Night talks in a City of Fog"

近年来,方言电视栏目剧悄然崛起。在数十个卫星频道争奇斗艳的中国荧屏,缺少大制作、缺少大明星、讲着重庆方言的《雾都夜话》凭借其清晰准确的市场定位、本土化的真实故事、共同关注的情感话题和简洁化的故事情节等成为其中的佼佼者,给方言电视栏目剧的制作带来有益借鉴。

In recent years, dialect TV programs are being more and more popular quietly. The Night talks in a City of Fog, a Chongqin dialect TV program, with its accurate market positioning, local true stories, concise plots and concerning about hot emotional topics becomes quite a success in a tough competition among dozens of satellite channels in China without famous production teams and film stars. And it gives references to the production teams of the dialect TV programs.