福建省山区大学生体育消费行为的因素分析

The factor of sports consumption behaviors of college students in mountain areas of Fujian

对大学生体育消费行为的影响因素进行分析,为高校体育产业的良性发展,逐步提高学生体育消费水平提供理论依据。研究结果表明影响大学生体育消费行为的主要因素有个人经济因素、环境因素、社会因素等。

The factors which influence the sports consumption behaviors of college students are analyzed, which provides theoretical basis for the healthy development of sports industry in colleges and universities and the gradual improvement of consumption levels of students. The results show that the major factors include personal economic factors, environmental factors, social factors, and so on.