摘要
采用内隐联想测验(Implicit Association Test简称IAT)对不同类网络信息态度进行测量和研究。结果显示,无论是词汇测验还是图片测验,相容联结的平均反应时均小于不相容联结平均反应时,且差异显著。结论:(1)人们对于不同类的网络信息有一定的偏好,产生了IAT效应;(2)与政策信息相比,被试对娱乐信息的形式和内容(即实验中所采用的截图与词语)都表现出显著的偏好;(3)在内隐社会认知领域,存在对娱乐信息的偏好,且男女之间无性别差异。
The research is mainly talked about the Implicit Association Test which examines the attitudes of people towards different types of internet information.The results showed that： （1）People have some preferences in different intemet information which are also reflected in IAT measurement, means that there is a IAT effect; （2）Comparing to mation, participants have ment＇s which includes both the goverhment＇s net inforpreference for entertainthe format and context （reflected in the screenshots and words used in experiment ）; （3）People are also prefer to the kind of entertainment information in the area of implicit social cognition and there are no gender differences between male and female.
出处
《社会心理科学》
2009年第3期51-55,共5页
Science of Social Psychology
关键词
网络信息
态度
内隐态度
内隐联想测验
internet information
attitudes
implicit attitude
Implicit Association Test
