摘要
以中国石化河南石油分公司零售定价为研究对象,依据定价理论,通过详细的市场调研,在充分分析影响零售定价因素的基础上,对竞争条件下成品油零售市场定价策略进行了探讨和研究,提出了在竞争条件下中国石化如何制定成品油零售定价策略。
Using Sinopec Henan Oil Products Company's retail pricing as the object of study,in the light of pricing theory,through detailed market survey,based on the analysis of factors affecting retail pricing,the article probes into and researches oil products retail market pricing strategy,puts forward how to lay down oil products retail pricing strategy under competitive condition.
出处
《当代石油石化》
CAS
2009年第6期7-10,共4页
Petroleum & Petrochemical Today
关键词
竞争条件
成品油
零售定价
策略
competitive condition
oil products
retail pricing
strategy
