基于管理控制的客户关系管理及在就业服务中的应用

The customer relationship management based on managerial cybernetics and the application of obtain employment service

客户关系管理作为一种管理控制活动,从管理控制理论入手研究,将具有一定的实践意义。从企业与客户两方面的视角出发,探讨客户关系管理动态多级系统的协调控制问题,提出了客户关系管理的多级递阶控制方法及相应的模型,并讨论了在就业服务中的应用。

Customer Relationship Management （CRM） is a management control activity. It is significant to study it according to management control theory. The coordinate control problem of the dynamic multilevel control systems of the CRM is discussed in terms of enterprise and customer, and a control approach and model for CRM is proposed, and its application of obtain employment service is discussed.