文化产业的商业属性及商业模式

Commercial Property and Business Model of Cultural Industry

文化产业作为一种新兴的经济结构形态具有一般产业所具备的商业属性,其核心要素包括生产者、生产过程和产品,就其所提供产品的性质而言,文化产业可以被理解为向消费者提供精神产品或服务的行业。在经济全球化的今天,商业模式作为文化产业创造价值的核心逻辑,其重要作用已经得到社会各界的高度重视。

Cultural industry as a new form of economic structure has a general commercial property, whose core elements include producers, production processes and products. In terms of products nature they provide, cultural industry can be understood as the spirit product providing consumers or service industry. As core - logic that cultural industry create value, business model＇s important role in the community has been attached great importance to under the circumstance of economic globalization.