跨文化传播与当前境外合拍片的危机

Cross-cultural Spread and Crisis of Films Cooperated with Foreign Film Companies

境外合拍片的大量涌现,意味着电影创作已经置身于多种文化碰撞中,大众文化的再生产与输出是在强势资本的主导文化对他者文化有意无意的误读中进行的。国内电影产业的颓势,导致合拍片中出现文化资源匮竭、国家形象受挫等现象。我们认为,在当前的国际语境中,跨文化传播并不只是正襟危坐地高调宣扬传统文化,而且大量发生在身处其中而不自知的生活、娱乐、游戏之中;输出的文化资源并不仅是中华民族智慧结晶、精致高雅的传统文化,而且需要经由大众艺术、流行文化转化之后平民文化、草根文化,需要现代媒介参与的世俗文化。因此,我们必须重视流行文化的产业链条,并积极促成传统文化与现代商业文化的有机融合。

The emergence of lots of films cooperated with foreign film companies,means that film creation has been in the diverse cultural crash. Re-production and export of mass culture happens with the misunderstanding of the dominating culture of stronger capital to the others. The decline of China's film industry leads to the lack of cultural resources and damage of national image in those cooperative films. The essay argues that in the contemporary international context,cross-cultural spread is not the propaganda of traditional culture,but should happen in life,entertainment and games. The exportable culture not only includes traditional culture,but also the mass culture. It proposes that popular culture industry should be paid attention to,the organic integration of traditional culture and modern commercial culture should be built.