科技型企业开拓海外市场制约因素与对策

On the Restrictive Factors and Countermeasures of Technological Enterprises' Opening Foreign Markets

科技型企业要开拓海外市场,宏观层面上,政府应加强引导,建立信贷担保机制,为科技型企业融资搭建平台,促进科技企业走出国门;微观层面上,科技企业应注重国际市场调研,了解国外市场环境因素、制定国际市场营销战略,并加强人才储备,提升技术创新能力、资本运作能力、品牌建设能力、海外市场及企业内部管理的控制能力。

If technological enterprise wants to open foreign markets, it should use the governmenfs guide on the macro level, and the government should establish a credit guarantee mechanism, to provide a platform for the financing of technological enterprise. And on the micro level, the technological enterprise should put priority on the international market research, and lay down the marketing strategy, increase the talent reserve.