政府规制下规范大陆游客赴越南旅游市场的研究

On Regulating the Chinese Outbound Tourism to Vietnam in the Perspective of the Government's Regulation

越南是中国大陆游客的主要出境旅游目的地之一,高速增长的赴越旅游客流,为原本就备受关注的中国出境旅游市场管理体制带来了新的考验。作为市场干预的主体,政府规制对这一市场的健康发展至关重要。大陆居民赴越南旅游市场的发展进程中,政府规制是通过一系列的政策、法规和市场整顿得以实现,但相关规制仍有待优化。加强对市场干预主体的监管、完善立法以及密切与目的地政府合作,是规范大陆赴越南旅游市场发展的有效途径。

Vietnam is one of the major destinations for Chinese outbound tourists, and the increasing number of Chinese outbound tourists to Vietnam brings new challenges to the existing outbound tourism policy. Because the government is the major subject of the market regulation, the government＇ s regulation plays a crucial role in the development of this market. The government＇ s regulation is implemented through a series of policies and laws and market control. However, the relevant laws and regulations for the Chinese tourists to Vietnam still need improvement. The effective improvement on this tourism line relies on the supervision over the government＇ s behaviors, the perfection of the legislation and more cooperation with the target government.