出版营销渠道在出版供应链中的价值分析

Value Analysis of Publishing Marketing Channels for Publication Industry Supply Chains

解决渠道价值传递和价值创造的深层次问题是提升出版产业供应链价值一个比较有效的出发点和突破口。通过对出版营销渠道在供应链中的价值分析,有利于重新理解和把握出版营销渠道的价值,有助于挖掘渠道价值创造的潜力,有助于出版产业上下游战略性联盟关系的建立和长期维护,对产业发展有着重要意义。

It is one of the most effective breakthrough to enhance the value of publication supply chain by means of resolving two deep-seated problems as followed： transmission and creation of publishing marketing channels value. By value analysis of publishing marketing channels, it＇ s not only valuable in re-understanding and grasping its real meaning, but also does good to inspire the potential for value creation of marketing channels as well as the establishment and long-term maintenance of strategy alliances for whole publication industry. Therefore, the study of this topic has a great significance to publication industry.