吉林省城市旅游环境竞争力及提升策略研究

Study on Urban Tourism Environment Competitiveness of Jilin Province and Its Promotion Strategy

开展城市旅游环境竞争力研究是优化旅游环境,推动区域城市旅游走上持续发展道路的关键。本文以吉林省九个地级市为研究对象,在选取一定量化指标的基础上,运用SPSS15.0因子分析法对各城市旅游环境竞争力进行定量评价。通过各类旅游环境竞争力得分,比较分析各城市旅游环境竞争力差异及其与各城市旅游收入之间的关系。在此基础上,提出提高吉林省各城市旅游环境竞争力的措施,以期为优化吉林省城市旅游环境提供借鉴参考。

The study of urban tourism environment competitiveness is the key to improve tourism environment and promote sustainable development of regional urban tourism .This paper takes the nine prefecture-level cities in Jilin Province as the research object. Based on selecting a number of quantitative indicators, the author uses factor analysis software in SPSS15.0 to make the quantitative evaluation of tourism environment competitiveness. Through the various kinds of tourism environment competitiveness score, it compares the differences of inter-city tourism environment competitiveness and analyzes the relationship between tourism environment competitiveness and tourism revenues. Based on this analysis, this paper presents corresponding measures to improve the urban tourism environment competitiveness in Jilin Province, hoping to provide references for optimization of urban tourism environment in Jilin Province.