湖北民族文化生态旅游的开发及其品牌塑造

The Development and Brand Building of the National Culture Eco-tourism in Hubei Province

随着"西部大开发"和"中部崛起"战略的施行,湖北民族地区旅游业迎来前所未有的发展机遇,"民族文化生态旅游"是基于湖北民族地区旅游业发现状提出的有效举措,符合湖北省旅游发展的总体规划。因此,要加快湖北民族地区旅游业的发展就要努力使民族文化旅游向生态旅游提升,加强民族文化生态旅游的品牌化建设。通过深入湖北民族地区进行实地调研,提出了民族文化生态旅游品牌塑造的具体措施,并例举了三个极具开发利用价值的民族文化生态旅游品牌项目。

With the strategy of ＂Western Development＂ and ＂Rise of Central China＂ put into practice, tourism industry in Hubei minority areas has met an unprecedented developing opportunity. The ＂National Culture Eco - tourism＂ is an effective measure that is based on the present situation of its tourism industry, and in accordance with the general plan of tourism development in Hubei. So speeding up the development of tourism in Hubei minority areas should promote national cultural tourism to eco - tourism and highlight the brand - building of thenational culture eco - tourism. The article is based on field research, create specific measures for developing brand with culture and eco - tourism, and set three projects of brand with culture and eco - tourism which is grealyt valuable and utilizable as examples.