都市报的CI导入与整合营销传播

CI's Introduction:A Good Approach to Integrated Marketing Spread in Urban Newspaper Business

我国报业已渐渐步入品牌传播阶段,未来报业竞争将是报纸品牌的激烈竞争。都市报品牌的打造与维护将直接影响其生存与发展,都市报需要进行整合营销传播,努力塑造报纸品牌。导入CI,是都市报打造品牌、形成核心竞争力、进行整合营销传播的一个重要环节。都市报的CI主要包含都市报的理念识别系统(MI)、行为识别系统(BI)、视觉识别系统(VI)等内容。

Newspaper Industry in China has stepped into the age of brand-effect transmission, and the future competition of newspaper industry will be fiercer in brands. To forge out and maintain a famous brand of urban news is an important strategy which surely adds a sharp edge over other news business. CI system includes mind identification （MI）, behavior identification （BI）, and vision identification （VI）.