娱乐经济背景下的广告娱乐化表现和发展

On the Representation and Evolution of Recreation-economy-based Ads' Entertainification

当今娱乐以其无所不在的影响力深入到经济的各个层面。在娱乐经济的背景下,广告的娱乐化主要体现在幽默广告与日俱增,明星广告呈井喷式发展,植入式广告大行其道等三个方面。广告在娱乐化的过程中需要重视娱乐因素对于品牌的提升和对销售的促进作用,不断创新娱乐方式以及对注重产品质量的建设。

Nowadays, entertainment has exerted an overwhelming influence on each aspect of our economy. In the entertainment economy, advertising entertainment is mainly reflected in the three aspects-humorous ads are on the increase, star-ads are gushing out, implanted-ads are in posperity. In the process of entertainment, ads designers should concern about things as to whether the entertainment factors are instrumental to promoting sales, increasing product quality.