摘要
归纳了产品外观在顾客评价中的6个角色作用:美学评价、象征价值评价、功能评价、人机工程性能评价、吸引注意力的作用、对产品归类的作用,并分析了对不同类型产品和不同顾客群体,产品外观设计的侧重点应具有的区别。
The appearance of product can influence consumer choice in different ways. Six different of roles of product appearance in consumer evaluation were identified, which were aesthetic evaluation, symbolic value evaluation, function evaluation, ergonomic evaluation, attention drawing, and categorization. The emphasis points and difference for different types of product and different consumer group were analyzed.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第7期110-112,共3页
Packaging Engineering
关键词
产品外观
产品开发
顾客选择
product appearance
product development
consumer choice
