论包装设计的审美心理

Aesthetic Psychology of Packaging Design

随着市场经济的发展,人们不仅仅满足于物质的生活,开始提升自我的精神生活享受,越来越关注于包装的审美感。通过讨论审美心理学原理、美学原理,结合包装设计的应用分析,研究审美心理在商品包装中的活动过程,从而解析包装设计的审美特点,为促进包装设计契合审美心理的研究而持续发展提供了理论依据。

With the development of market economy, people is not satisfied with the substance of life, but begins upgrading the spiritual life, and more and more concerns about the aesthetic sense of packaging. The aesthetic principles of psychology and aesthetic principles were discussed, and their applications in packaging design were analyzed. The activities of aesthetic psychology in commodity packaging were studied to resolve the aesthetic characteristics of packaging design. The purpose was to provide reference sustainable development of packaging design.