佛山木版年画图形在视觉传达创意中的运用

Application of Figures of Foshan's Wood Engraving Picture in Visual Communication

以佛山木版年画的艺术图形展示出的传统民间艺术特征和视觉质感,及其为现代视觉传达创造提供的宽广空间为出发点,从图形创意内容、图形创意手法、图形创意表现等方面,论述了佛山木版年画图形在视觉创意中的作用。

The characters of art and visual texture which the figures of Foshn＇s wood engraving picture has shown, and the broad space it provided for the visual communication were discussed. The application of figures of Foshan＇s engraving pictures in visual communication were put forward, including meanings in design, ways of graphic creation, and representation of graphic design.