摘要
微观潜意识消费心理维度是在具体事件中表现出来的综合反映消费者心理素养的心理定势。它的特点是易受暗示、情感性强、理智往往被情感所抑制。
The psychological dimension of microscopic subconscious consuming is a mind set which reflects the consumer＇s psychological quality in specific events. It has such characteristics as being subject to hints, being strongly emotional, and the sense being restrained by emotion.
出处
《东北农业大学学报（社会科学版）》
2009年第3期67-69,共3页
Journal of Northeast Agricultural University:Social Science Edition
基金
黑龙江省文化艺术科学规划课题(省艺科立字[2008]37号)
关键词
微观潜意识
维度
诉求
分析
microscopic subconsciousness, dimension, appeal, analysis
