浅析淄博市旅游业发展中民俗文化的开发

Analysis on the Folk Custom Culture Development in Tourism Development of Zibo

分析了淄博市民俗文化开发在政府积极扶植、构建特色旅游文化产品以及推进旅游业的发展等方面的基本情况,阐述了淄博市在民俗文化开发中存在的问题,提出了通过继续做好民俗旅游资源的搜集整理工作、加大宣传力度、不断提高民俗旅游产品的品位和进一步提高旅游从业人员的素养、努力培养民俗旅游人才等措施。

This article analyzes the basic situations of Zibo folk custom culture development from the aspects of government assistance, constructing characteristic tourism culture products as well as advancing tourism. Then the article illustrates the questions existing in folk custom culture development,therefore puts up settlements like continuing collecting resources and collation work, enlarging propaganda dynamics, enhancing the product unceasingly, furthering workers＇ accomplishment and training talented person of folk tourism.