包装在食品工业中发展空间相当广阔

Food packaging opportunities

过去,消费者大多认为同一种类产品之间的质量等差别不大,故此,产品均是以大批量形式推向市场,产品毋须特别的推广,谈不上有什么市场营销策略。时至今日,在市场不断发展的情况下,即使是一般的食品,如大米和食盐等,也要在包装上标明商标、产地、品级和质量。另一方面,随着科技的不断进步,产品流通范围的不断扩大,出现在市场上的产品品种也愈来愈多,竞争愈演愈烈,生产商要站稳脚步,就必须依靠各式各样的营销策略,加强自己的实力。采用美观诱人的包装物来盛载产品,就是一条普遍被采用的方案。

Packaging has become an integral part of products and is influential in the preparation of companies' marketing strategies. As the number of products available in the Chinese food industry have seen a tremendous increase in recent years, it is expected that the demand for new and creative packaging and technology is also likely to flourish. Here, an industry professional forecasts the future trends the food industry will witness and the resultant opportunities packagers should consider.