基于亲景度和竞争态的福建省入境客源市场分析及对策

Analysis and Countermeasures on Inbound Tourism Market in Fujian Province Based on Perference Scale and Market Competition

分析研究福建省入境客源市场,有利于福建省旅游业健康、持续与快速发展。本文运用亲景度和市场竞争态对福建省1997-2008年的入境客源市场进行量化分析,发现福建省入境客源市场亲景度存在高位振荡、中位波动和低位平稳三种变化,亲景度和竞争态的相关性并不显著;提出了福建省未来拓展入境客源市场的方向和对策。

The analysis of Fujian Provincial inbound tourist markets is favorable for healthy and sustainable development of the tourism industry in Fujian Province. This paper, with relevant data between 1997 and 2008, analyzes the preference scale and the competition state of Fujian inbound tourism markets, the results show that the preference scale of international tourism market oscillate in high position, fluctuate in median and stabilize in low, and the relation between the preference scale and the competition is not especially remarkable. Then it provides a theoretical basis for the scientific tourism development planning in Fujian Province.