后奥运时期辽沈报纸体育新闻传播面临的困境与突围策略

Adverse Condition and Breakout Strategy for Sports Journalism and Communication in Newspapers in Liaoning Province and Shenyang City in Post-Olympic Times

运用内容分析法、问卷调查法等研究方法,以辽沈地区6家综合性报纸和1家专业体育报——《新球报》为研究对象,通过调查、研究与分析,找出目前辽沈报纸体育新闻传播存在的问题,并借2008年北京奥运会这一千载难逢的契机,寻求突围之路,使其能够在奥运后新一轮报业市场的洗牌中,占领制高点,走出低谷,实现辽沈体育新闻传播的跨越式发展。

The paper takes content analysis questionnaire investigtion and research methods and takes 6 comprehensive newspapers and a professional sports newspaper,i, e. ＂New Ball Paper＂ in Shenyang, Liaoning province as the study objects to fred out the existing problems of sports journalism and communication. By the golden opportunity of 2008 Beijing Olympic Games, this paper aims to fred the way out so that it can proceed to the vantage point and go out of the dilemma in a new round of competition in post-Olympic times in press market. Therefore, sports journalism and communication will take great leap in development.