教辅图书发展困境下的编辑主体意识提升

Promotion of subject consciousness for an editor under developing predicament of education assisatnt books

伴随出版机构转企改制,出版业内市场化程度甚高的教辅图书面临着发展困境,为了摆脱困境,教辅图书编辑应主动转换观念,尤其需要养成自觉的市场意识,不断强化市场信息意识、市场策划意识及市场营销意识,以推动教辅图书市场健康发展。

Followed with the reform of press, education assistant books which have a very popular marketing level are confronted with developing predicament. In order to get rid of such predicament, education assistant editor should change concept initiatively, espically the occupying marketing concept, information concept, designing concept, operation concept, so as to promote the book market smoothly.