广告摄影中的商业性与艺术性

The commercial and aesthetic characters of Photographic advertisements

在商业经济迅速发展的今天,各类广告媒介一跃而起,而摄影广告以其直观性、时效性、丰富性、便捷性、经济性等优势,大量介入商业领域,对市场经济的发展产生了巨大的影响。广告摄影的商业性特点要求其必须全面地展示和传递商品信息。而优秀的广告摄影往往具有很强的艺术性,广告摄影中的商业性和艺术性是一种相互依附、密不可分的辩证关系。而且广告摄影还担负着满足消费者的审美心理、引导消费者的审美观念的重任。

Today, there are many sorts of advertisements developing and spreading in commercial society. Photographic advertisements have the advantage of the senses of direct perceiving, abundant amounts, and convenience and low costs. It produced important influence to develop market economy and have the duties of gratify aesthetic enjoinment for consumers. This paper suggested that the relationship between commerce and art in photographic advertisements is a kind of rely each other and undividable.