陕西新型工业化进程中的名牌战略

Famous brand strategy on new-type of industrialization advancement in Shaanxi Province

为探索推进陕西名牌战略的构想,在论述名牌战略关系与新型工业化的基础上,运用定性分析与对比分析的方法,分析了陕西名牌战略实施中存在的问题:国际、国内知名品牌少,名牌企业认知度低,名牌维护能力弱等。研究认为:为推动陕西名牌战略,应当通过发挥企业的主体作用、政府的推动作用以及社会支持作用等途径解决。

In order to explore a way to promote the progress of new industrialization in Shaanxi Province from the perspective of famous brand strategy, the paper analyzes the problems exiting during the implementation of the famous brand strategy in Shaanxi Province through comparative analysis and qualitative analysis. The paper thinks that there are some problems during the implementation of the famous brand strategy, such as small number of international and domestic brand-names, little realization of those famous brand enterprises and poor safeguarding of them. To solve these problems, the paper believes that enterprises can play a main role in promoting it, the government should play a role in pushing forward it and all the sectors in the society should play a role in supporting it.